Urban Decay – Eyeshadow (Freelove)


*The design is the same, but the eyeshadow inside the picture above is of Walk of Shame.*

Online Description:

What it is:
An innovative eyeshadow that delivers a high-pigment, velvety finish that lasts.

What it does:
This eyeshadow features even softer, velvety texture and richer, more decadent color. Sweep on smoother, more uniform pigment and blendability, and longer-lasting, more crease-free wear. This array of shades features a completely revamped assortment of shadows in new finishes, and a redesigned token compact.

Formulated with Urban Decay’s Pigment Infusion System™, it acts as a vehicle for color that holds tightly to pigment so that the eyeshadow can glide on seamlessly. It features a proprietary blend of ingredients that allows color to fuse with the formula, resulting in high-impact color that stays on your lids.

What else you need to know:
This new assortment of shades features bestselling favorites, all-new shades, and several shades previously available in past palettes.

Each eyeshadow features packaging that’s inspired by New York City subway tokens. The chromed gunmetal compact has a clear window that allows you to see your shade and easily pop your shadows out and into one of the new customizable palettes.


My Thoughts:

Anyone who knows anything about luxury makeup brands, knows how awesome Urban Decay is. They have their own edgy twist on makeup products that not only carry a wide variety of punky, color options, but they hold their own just as well as all the other big names. This brand was actually they first luxury-beauty brand that I had ever used! The 1st gen Naked palette was the first product and from there, it was meant to be. Finally, I could have open creativity with my makeup and I get to have healthy skin under it? Sign me up! I had never heard of luxury makeup before so I thought my only option for makeup was drugstore and even though it caused horrible reactions to my skin, I felt I had no choice but to keep wearing it to cover up the imperfections. Nowadays, people are more embracing of letting people feel comfortable in their own skin, but a few years ago, I was pressured by the judgement and comments of others about my skin. I’ll admit, I gave into peer pressure, but that, in my mind, was my only option; just continuing the vicious cycle of damaging my skin with horrible makeup to cover up damage on my skin from horrible makeup. Fast forward, I was introduced to this and the rest is a very expensive, but happy history. I learned the importance of “quality over quantity” and I can’t vouch enough for the quality of this line. One of the major things about Urban Decay that has it as my current favorite brand is that they sell individual shadows. The pans are a bit inconvenient for when I need to move the pans to a magnetic palette, but that’s not that big of a deal to me. Two of my other favorite brands, Too Faced and Stila, rank behind because they haven’t gotten with the program and started selling individual shadows. I will give them points for how they design the packaging and pans because it definitely fits in with their ‘edgy’ trademark. I bought this color in particular out of boredom. I know that sounds awful, but I knew that I wanted to eventually own all their colors, it was just a matter of slowly building up to own them, but considering there are so many colors to choose from, it became overwhelming. At the time, my ex took me to the mall to cheer me up and had me close my eyes and the first color I saw, we were gonna get that day. Immediately, my eyes were drawn to this and that’s why I have it. It would’ve been more sensible to pick out a color that neutral and works with most eye looks, but I can’t resist a gorgeous peach color. It is my favorite color so now I will coordinate my entire makeup look around this color so I have an excuse to wear it.

*Free Love is a shimmer & golden, vibrant peach color.*

Performance/Wear:                          /5

I love that the color you see in the pan is what you get on your eyes with these eyeshadows. That being said, less is more when using this because the powder is very finely-milled so it can pick up plenty in a single tap. Blending is quick and easy, unless you pick up too much product at a time and have to send extra time trying to blend out the product so it doesn’t have a hard line. The formula is so gentle on my skin and has never once caused the same kind of rash drugstore makeup would cause on my eyelids. The eyeshadows alone are really pigmented, but pair them with eyeshadow primer (any is fine, but it does work better with the one the company formulated to work best with it.), and you have insane pigment that lasts for HOURS. I never had makeup before luxury brands that would actually last all day. All makeup used to fade off my face throughout the day and I’d get home at the end of the day and be this shimmery, racoony, blotchy mess. I’m told drugstore has really upp-ed their game since more people started turning to luxury brands, but I’ve been burned by it for so long, it just isn’t sensible for me to go back to it. This works with various eyeshadow primer formulas and any other eyeshadow formulas from other brands. A lot of us makeup enthusiasts like to mix and match between different brands to create looks that aren’t intended for certain palettes. This is a great example of a truly versatile formula. This color specifically looks best on medium complexions because it brings out the olive in the skin tone of those who are olive-based. But, being Urban Decay, they made this formula so any complexion could wear it and it still would look flattering due to the finish of the formula.

Price:                                                   /5

Mathematically, this does seem very expensive for such a small amount of product, but don’t jump to that assumption just yet. As I mentioned, these eyeshadows are very pigmented so I don’t need much product for each application which in turn makes my product last longer. That being said, this pan actually has a lot of product in it for how long I get uses out of it.

Packaging:                                          /5

Urban Decay never misses an opportunity to remind people they only deliver products that have been perfected to a ‘T.’ Every angle of this, and all their other products, falls right into their ‘edgy’ vibe. From the sleek and shiny coating, to the cool designs and fonts of the package. Then, when you pop out the removable pan, even that has an edgy feel to it! The compact itself is very sturdy and hasn’t ever opened in my bag and caused a mess. I love how the top is clear, making it easier to see what color is in the compact and saving me time from having to open a bunch of different ones until I find what I need. I love that the name stays with the pan even when it’s popped out, because some companies don’t do that and it’s so annoying having to guess what a color is after I’ve removed it and don’t know which is which.


Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 75470 (Carmine), CI 77510 (Ferric Ferrocyanide), CI 77163 (Bismuth Oxychloride)


  • Perfect pigment
  • No scent
  • Blends like a dream
  • Gentle on the skin
  • Works well with various competitive brand formulas


  • None, I freaking LOVE this!

Texture:                                  Pressed powder

Scent:                                      None

Recommend?                         Yes

Repurchase?                           Yes

Retail:                                     $19.00

Size:                                         0.05 oz.

Want to try this for yourself?

I’d love to hear about your experience with this in the comments!! 😊

One Comment on “Urban Decay – Eyeshadow (Freelove)

  1. Pingback: A Year of Makeup – Day 026 – ♥The Pale Adventurer♥

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