Urban Decay – Eyeshadow Primer Potion (Sin)


Online Description:

What it is:
A primer potion in Sin—a pale nude shimmer—that delivers indestructible, all-day eyeshadow with more vibrant color and smoother application.

What it does:
Get budge-proof, all-day eyeshadow wear with Urban Decay’s legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.

Due to popular demand, Urban Decay brought back Sin, a pale nude shimmer. The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time.

Suggested Usage:
-Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power.


My Thoughts:

This is a nice difference from their original formula because it sometimes causes a painful reaction to my eyelid, but I have yet to have any concerns with this one. The smell is tolerable, but not ideal and the product is pretty thick so I only need a teeny tiny dot for each eye. Luckily, I got the packaging without the wand inside! I saw that online when looking up the product information and was surprised they would do something like that. This still doesn’t beat out my favorite, the Anti-Aging formula, but this is a nice change of pace from the other ones I’ve tried. I think promising an ‘indestructible’ look is clearly overreaching, and anyone who expects that and uses this will be quite disappointed. Now, this is a pretty good formula, but this doesn’t top the Anti-Aging one or the Too Faced – Shadow Insurance Anti-Crease Eye Shadow Primer. This product still has its flaws, like not being water proof and its terrible packaging. I can’t use this for weddings or beach days because water from either a pool, beach, or my eyes causes the product to break down and my eye makeup is ruined once I try to dry my eyes with a tissue. For the price tag on this, I expected this to last through a weekend bender in Vegas. Saying that, I know it’s gross the idea of not washing makeup off for a few days, but I think we’ve all had a point in our lives where we had a party phase and if you haven’t yet, you will at some point. This was a sound purchase when I got it, but it isn’t one I’ll repeat.


Performance/Wear:                          ★/5

I snagged this on sale from a Nordstrom rack and that was in my ‘minimal makeup’ phase. It worked out perfectly because I would apply a small dot of this to each eye, a darker brown for my crease, and call it a day. I know some of you may be appalled by that idea alone, but it worked for me and I’m the kind of person who doesn’t let other peoples’ judgements affect what makes me happy and confident. Now, I really only use it when I need an extra pop for my look and I usually only apply it on my lid from the lashes to the crease. For the sake of this taking me FOREVER to use up, I wouldn’t repurchase this. It’s a nice concept that a little goes a long way, but not when that long way floors it past the suggested shelf life. Quality-wise, this gets a win. It holds my eyeshadows in place until I wash it off at the end of the day and adds that bit of shimmery drama to whatever looks I pair it with. Fun fact: this can also work as a kind-of-water-resistant face highlighter if used sparingly. I got the idea when I was traveling and wanted to go for a swim and thought, “I wonder just how durable this eye primer is and if it’ll work elsewhere on my face and still hold up.” Yes, it held up, but not after I dried my face with a towel. For people who wear glammed out looks on a daily basis, this primer would be perfect, but for people like me who like to kick back with a natural look on a regular basis, you’re better off with the Urban Decay – Eyeshadow Primer Potion (Anti-Aging) instead.


Price:                                                   ★/5

The price itself isn’t terrible because you don’t need much for each application. But this has too much shimmer for me, so for something I rarely use, the price isn’t justified for a repurchase.

Packaging:                                          ★/5

I have the packaging that is just a squeeze-tube and although I’m not a fan of it, I HATE the new packaging they have with a wand in it! Not only is that a terrible idea, but that is so unsanitary to keep putting a wand in there that people generally put directly on their eyes. I’m not saying that anyone has a dumpster of germs on their eyes, but we all do have microscopic bacteria that hangs around that area and having a wand touch that area, pick up those bacteria, then deposit them into the tube itself if disgusting. How the company EVER came back around to thinking they should do that again is beyond me. Yes, the company had wands in them a few years back and then repackaged them without it. Now, for some reason, they’ve brought the horrible thing back. I think it’s probably a money thing. With a wand in the tube, they can get away with putting less product in the tube because of how much space the wand takes up. That way, they make more money and consumers have to repurchase more frequently.




Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides]


  • One tube lasts a REALLY long time
  • Can double as a face highlighter
  • Can be worn alone (if used sparingly)
  • SUPER pigmented


  • Tube packaging (and the wand is worse)
  • Chemical smell

Texture:                                  Cream

Scent:                                      Lightly chemical

Recommend?                         Sure

Repurchase?                           Probably not

Retail:                                     $22.00

Size:                                         0.33 oz.

Want to try this for yourself?

I’d love to hear about your experience with this in the comments!! 😊

One Comment on “Urban Decay – Eyeshadow Primer Potion (Sin)

  1. Pingback: A Year of Makeup – Day 009 – ♥The Pale Adventurer♥

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