Urban Decay – Eyeshadow Primer Potion (Original)


Online Description:

What it is:
A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear.

What it does:
This primer keeps your eyeshadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin’s surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skin tones, and dries on invisibly.

Suggested Usage:
-Squeeze the potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.
-Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.


My Thoughts:

I have a love/hate relationship with this. Every now and then, it’ll cause my eyelids to swell, become red, and burn really bad. After that, I can’t wear any eye makeup for a few days while the skin heals and even applying skincare products is incredibly painful. I don’t know why that isn’t a constant thing, but it’s always a gamble when I use this. That being said, when this doesn’t wreck my eyelids, this works really well. This isn’t better than their Anti-Aging formula, in my opinion, but it comes close and has the same color. The main difference between the 2 is the consistency and the color. This seems to be slightly lighter than the anti-aging one as well. Both dry sheer and hold eyeshadow looks all day. The biggest issue I’ve heard from clients who have had bad experiences with this is that they won’t wait for the product to dry or set it with an eyeshadow that matches their skin tone, resulting in a blotchy application. That in turn leads to irritation on our eyelids, which is one of the most sensitive areas on our bodies, and increases signs of aging.


Performance/Wear:                          ★/5

I do and do not like this for the irritation experience I gave above, but for 75% of the time that this works on me and 100% of the time that this has worked on clients, it’s a pretty good primer. It isn’t as good as the anti-Aging one, but I bought this before I even knew they had the other formula. Ignorance is bliss, right? Wrong! I have yet to have a reaction to the other one so I mostly rely on this primer and the Too Faced one for all my clients. It’s reliable because I know it will hold up through sweating and bright lights from outside events or just a bunch of flashes from cameras. It dries sheer so there’s no need for concern that it’ll cause flashback in any photos, but I always recommend setting this with an eyeshadow that matches your skin tone before going ahead with the colors used in your look. I put the ’24 hours of wear’ claim to the test and can honestly say that it fell flat. I know that is terrible for my skin, but it was only one day, and I always like to test out products and debunk them. Nothing bugs me more than false advertising and the fact that a beloved brand like Urban Decay did that really disappointed me. This works well on any skin color or skin type (dry, combo, oily, etc.) as long as you make sure to set it. I know a few of my oily clients were worried about this holding up because they said products normally crease a few hours after application, but they were skipping the setting step. After their events, I’d get texts of them thanking me for that tip so they don’t have to waste money trying out numerous brands anymore. I don’t know about the ‘fills in imperfections’ claim because I haven’t worked with anyone with large pores on their eyelids that need to feel smoothed over. Each application only needs a small dot for each eye, making this product last a long time.

*I took off stars because of the severe allergic reaction this occasionally causes.*

Skin Swatch

Price:                                                   ★/5

Since only a little dot is needed for each application, the price isn’t terrible. Yes, you could find a way cheaper product but it wouldn’t have the same long-lasting wear-ability as this one. This may not last 24 hours as the company promised, but it still lasts all day (regular 9-5 day) and that is a win in my book. The small application amounts make the product last a long time making this worth the cost.

Packaging:                                          ★/5

Awful. I have the packaging that is just a squeeze tube, but the wand in the tube is way worse. Not only is that creating a little haven for bacteria, but it feels like the company chose it as a way to get away with putting less product in the tube, without changing the price. Pretty petty and greedy if you ask me. UD had them with wands a few years back and I hated it and was grateful they at least moved up to squeeze tubes. For some reason, they moved back to the wands and I’m pretty sure it’s just to make more of a profit by having less product inside that forces customers to have to replace more often. Shame on them.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Water. [+/- (May Contain): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)]


  • Dries sheer
  • Works on any skin type
  • Works on any complexion
  • Lasts all day (not the 24 hours they promised)
  • Creamy texture


  • Chemical smell
  • Tube packaging
  • Wand applicator
  • Sometimes causes an allergic reaction to my eyes

Texture:                                  Cream

Scent:                                      Lightly chemical

Recommend?                         Sure

Repurchase?                           No, I like the Anti-aging formula better

Retail:                                     $22.00

Size:                                         0.33 oz.

Want to try this for yourself?

I’d love to hear about your experience with this in the comments!! 😊

18 Comments on “Urban Decay – Eyeshadow Primer Potion (Original)

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