What it is:
An award-winning, brow-volumizing, fiber gel that mimics the look of real hair for fuller-looking brows.
What it does:
Gimme Brow’s innovative brush-on gel has tiny microfibers that adhere to skin and hair, creating lush-looking eyebrows where before there were none. The water-resistant, long-lasting, formula builds easily for thick, full arches, thanks to a tapered brush for blending and precision tip for shaping perfect brows. It now includes the Medium Shade 3, which is perfect for individuals with golden blonde to medium brown hair.
In a consumer panel survey on 66 women after 1 week:
– 94% said brows looked visibly thicker
Define brows with Precisely, my brow pencil’s ultra-fine tip, then brush Gimme Brow through hairs to tame, tint, and volumize.
What else you need to know:
This product is an Allure Best of Beauty award winner.
-Using short pressing motions, stroke the precision tip along the brow to define and shape.
-Brush through with the custom tiny tapered brush to blend and build.
-Stroke on more to build thicker-looking brows. To get the most natural look, start at the inner edge of your brow and move outward.
-For the fullest, thickest-looking results, gently glide the brush against the direction of your hair growth starting at the tail, and allow the color to settle. Then brush hairs back into place.
WWHHHHHYYYYYY?! Why did this perfect product have to be discontinued?! That’s JUST like a company to make a truly remarkable product and then discontinue it and cause all our hopes and dreams to crumble with it! Is that too much? Seriously though, I was devastated when I learned they voluntarily recalled and discontinued this. I’m keeping my fingers crossed that they’re reformulating it to fix the problem that other people had with it, and it won’t lose its initial awesomeness that made me fall in love with it. From what I’ve learned from scouring the internet (because you can’t put anything on the internet that isn’t true) is that some customers had severe reactions that caused swelling, redness, irritation, etc. from it flaking off into their eyes. Actually, me and my sister both were obsessed with this and devastated by the recall news and wondered how some people could have such insane reactions when our products worked perfectly regardless what other brow products we wore it with. Then again, there’s always going to be a funky bunch in each manufactured bunch so we’re assuming it was that. Although we were both bummed about the company no longer selling it, we really admired and respected that they were willing to lose money in order to keep customer health and happiness a top priority. How admirable is that? Honestly, I was snooping around on Amazon and ebay looking for people selling their unused ones but then I decided against it for a few reasons. 1. There are WAY too many counterfeit products already out on the market causing issues for people, and I didn’t want to ignorantly add my name to that list merely out of lack of patience. 2. People (not legitimate companies or businesses) tend to lie about the quality of what they’re selling in order to stretch the profit. I get it, we all have bills to pay, but I don’t respect that they don’t care about the consequences of their actions and how that affects other people’s lives. 3. What was my hurry? Yes, I was running out on THE BEST brow product I have ever used, but was it really worth the desperation and willingness to put just anything that claimed to be the same product on my eye? No. There are other products out there that are still pretty great, and although nothing pars up with this, other products can get me through the meantime while Benefit reformulates the product. What’s crazy is I never even thought about buying this product until after I received it for free from the Benefit Cosmetics Pro Membership. The consistency had me a little confused at first because it seemed to be more of a cream when wet, but once it dried, it resembled a gel texture. What I mean is when it was wet, it was too thick to be considered a gel in my opinion, but dried the same way a gel does, where it feels hardened, but not crunchy due to it not being an intense hold gel.
Side note: If the company does sell this product in the future, I’ll update this post, and link where you can get your hands on it below.
*UPDATE: Benefit answered our prayers and reformulated the product and started selling it! Check out the link below if you want to try it for yourself.
Performance/Wear: ★ ★ ★ ★ ★/5
If it made sense to give more than 5 out of 5 stars, I would, but alas, it doesn’t. And anyone who’s tried this, would agree with me that the quality of this product speaks volumes of its own. Aside from my quarter-life crisis I had when I found out that I wouldn’t be able to replenish my product as I was running out of it, I love this product more and more every time I use it. Yes, I am running low on it, but every time I use it, it impresses me more. This works well on its own to give a more natural fill to your brows as is, but also works really well on top of any other brow pomade, powder, or pencil. It is buildable, but only if it’s reapplied when the previous layer is about half dry. If you wait until the previous layer is fully dry, that’s when you get a flaking problem. I prefer a natural brow look on myself so this actually had me put my ABH palette and other brow products on the back burner while I indulged in this glorious gift from the heavens. Too much again? My bad. I get way too hyped about this product and that’s only because it’s not very common that I’m THAT impressed with a product on the first try. So many products out now generally have the same formula or niche so they all just kind of blend together when I go makeup shopping, but this takes the most recent cake! When I do wear a fuller, more dramatic brow, I start with a pencil, then use my ABH palette with powders, and set it with this. It has what feels like a natural hold, but again, it’s buildable if you’re trying to keep your brows in place in a tornado. The small spoolie is perfectly sized to comb through any brows so that it applies evenly and precisely saving product and time in my makeup routine. As much as I love this product and will get it when they sell it again (how can they not when so many people loved it?), I won’t put this in my MUA kit. I prefer to save myself strain and space by taking a translucent gel with a bunch of clean spoolies that way I can use it on clients with any kind of color of eyebrow hair. This color came in shade 3, which is a medium-dark brown shade which matched my brows perfectly. One issue I have with a lot of other companies is their color range and how their product will leave me with using a color too light, too dark, too warm, or too cool. This was the perfect neutral shade that goes so well with my pale complexion.
Price: ★ ★ ★ ★ ★/5
The original price that I scraped together from what felt like infinite online posts was $24, and since I am not 100% sure of that, I took the text off from the post that normally states it below. But for how much use I got out of the tiny little tube they gave me, I would say it’s more than worth it. If the little tube I got was considered full-size, I can see where that might be discouraging for spending $24 on, but I can promise you, it is worth it. I can only assume when they reformulate it and resell it, it’ll be at the same price range because that’s what their other brow gels are set at. Could the price be better by being knocked down? Of course! Who doesn’t like spending less money on things they love? But I’d much rather have quality over quantity so I’d purchase it if they bring it back.
Packaging: ★ ★ ★ ★ ★/5
Adorable and chic are understatements. The tube is so cute and small, yet very trendy and chic. The small size makes it perfect for traveling and as I mentioned before, I really only used this for quite some time so it eliminated weight from my bag when I did travel from not needing extra brow products. The little spoolie inside is prefect for even product distribution and precise tinting meaning less time having to go back and clean up any mistakes. Since it is not in a jar or squeeze tube, it isn’t ideal for sharing. I feel that should go without mentioning, yet I still see people in Sephora using products with applicators NOT meant for sharing and passing on all kinds of bacteria in the name of free makeup. Ugh. The top twists secure enough that it doesn’t open up in my bag, causing a mess, yet opens easily enough that I’m not intensifying my usual hand and wrist pain. It’s a perfect balance between sturdy and convenient.
Texture: Feels like a cream, but dries like a gel
Scent: Lightly sweet
Repurchase? I wish!
Size: 0.1 oz.